Orbit Shine Business Claire Macleod & Diane Murray
Claire Macleod & Diane Murray
Our Story

We know what it is like to run a small business. We are small business owners ourselves! In 2009, we independently set up our own small business support sole trader offerings – Diane offering marketing and business support and Claire delivering marketing and HR support. We know the ups and downs of starting and running a business from the kitchen table, growing and nurturing it and reaching new clients.

We believe it is important to work together. In 2014, we decided to merge our independent businesses and form Orbit Agency to offer business and marketing support to local businesses. We recognised the strength and power in working together to support each other and our clients. We have never looked back! We wholeheartedly believe that we are better when we support each other. This is a central part of who we are and how we work with our clients. We are also very active in our voluntary lives. (Claire has been a business aftercare advisor and mentor for over a decade with the Princes Trust.) Over the years we have supported a range of different small businesses from our base in the Outer Hebrides, many of which have been successful Hair & Beauty businesses.

We love working with Hair & Beauty professionals. We are both enthusiastic, passionate consumers of Hair & Beauty products and services ourselves! We love your businesses as clients and customers and are delighted to be able to work with you on a professional level too. We believe in the great value and worth that you bring to people and we want to join you on the journey.

We want to work with you! We see it as a privilege to come alongside as you work through the different stages of the life of your business and to support you as you grow.

Ready to work with us? Begin your journey with a one-to-one Power Hour or Strategy Session or get in touch for a free 15 minute consultation.

Meet our Experts
Shine Expert Salon Frog

Salon Frog

Andrew Barraclough and Sarah Jane Edwards of Salonfrog work exclusively with owners of independent salons, barbershops, beauticians, studios and spas. Andrew and Sarah Jane deal daily with all you are dealing with in your business including staffing issues, chair/room rentals, cost control, pricing changes, stylist performance management as well as all your book-keeping, accounting, tax and compliance needs.

Shine Expert Heb Insights

Heb Insights

Selene Huntley runs Heb Insights, helping clients understand the data side of their marketing. From website traffic to monitoring the effect of marketing campaigns, crucially, understanding such data can help you to interpret your customer behaviour, what is (and isn't) working and help you strategise your advertising approach. I can set up Google and Facebook ad campaigns and regular Google Analytics reports on your website. If it involves marketing stats or a graph, I'll be there!

Shine Expert GSMC Consultancy

GSMC Consultancy

Jennifer Graham is here to help! Some businesses don’t know where to start when it comes to health and safety and it can feel like a minefield. GSMC has been supporting businesses with H&S management systems, risk assessments, training and being that friendly face you can ask a question.

Shine Expert Strategy Story

Strategy Story

Strategy Story is an innovative strategic development consultancy based in the Highlands and Islands of Scotland. As the name on the tin suggests, Strategy Story brings together the worlds of Strategy and Storytelling. For us, the terms 'business' and 'creativity' work hand in hand. The business was founded by the two Directors, Kate Hooper and Professor Donald Maclean, who have brought their fields together to help businesses, organisations and communities.

Shine Expert Encompass


Alison Johnston, the face behind Encompass, is a designer, photographer, content creator and brand consultant based in the Outer Hebrides. From here, I work with clients large and small across the country to bring out the best of their stories and strengthen their brands. Do you know your story, but need support to tell it? At Encompass, I’m here to help you complete your picture.


Not a Hair & Beauty professional, but still need support? Shine’s parent business, Orbit offers all industries business and marketing support.

Make it better! At Orbit, we work alongside your business, identifying strengths and areas for growth, working with you to build strategies in marketing, HR and business development.

Make it great! At Orbit, we coach on how to best use your website, social media platforms and all areas of digital marketing – helping your business connect with clients and deliver great results.

Make it happen! At Orbit, we support your team to put creative strategies and dynamic ideas into practice.

Make it work! Orbit: dynamic ideas at work.

Get a grip on your business and marketing strategy!